WebSmart Team, Author at WebSmart Design

Tips And Tricks For Designing Websites

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1) Focus Design on User Experience

Before you even begin the creative process, it’s important to know what exactly you’re trying to accomplish with your design. Identify your audience, what the design’s main purpose is and what reaction you want to evoke from your users. Considering these factors from the very beginning will help your design become much more intuitive and effective. All of the following tips influence the user experience and are creative ways to optimize your design. For more information on UX design, take the advice of Silicon Valley experts and follow the 4 Rules for User Experience Design we recently outlined.

2) Create Responsive Web Design

Whether you’re using a large desktop monitor, a smartphone or tablet, a responsive design will adapt to your viewing environment. Consider how your design will appear on a range of different displays, making sure it adapts well to all screen dimensions. This is a key element for web design and should always be tested across all devices including the vertical and horizontal displays on smartphones and tablets.

3) Keep it Simple

Simplicity is a design concept that has always been stressed when designing graphics and images. Minimalism is back in vogue to keep the viewer’s focus on what’s really important. Like for landing pages, keep the core product and call-to-action the main focus. Avoid overdesign and having too many elements that distract and frustrate the end user. And since your audience is increasingly using tablets and smartphones, you don’t want to compromise their experience with clutter.

4) Integrate Interactive Design

Technologies like HTML5, CSS3 and Javascript create countless opportunities to make your website interactive and make a statement that reflects your brand while entertaining and captivating audiences. Websites, previously limited by static designs, can take user experience up a notch with creative interactive designs. Features like transition effects and parallax scrolling to incorporating fun videos and audio clips help your design truly shine and stand out from the competition.

5) Use Flat Colors

Following in the vein of keeping your entire design simple, choosing flatter colors over bold, bright and loud hues will keep the focus on your company’s content and brand. Single tone colors are more appealing to audiences, drawing their eyes to what’s really important on the page.

6) Drop In Full Screen Photos

Incorporating large background photos are a great way to quickly engage your audience and make a statement. Choose relevant images that blend well with the rest of your site’s design. Repurposing these photos on Pinterest and Instagram will carry over your brand image to multiple platforms and improve consistency and recognition.

7) Consider Vertical Scrolling

Vertical scrolling may not be the right fit for every web design, but it’s definitely a trend worth considering. With the increasing popularity of smart devices, it’s only natural for designers to think about creating an effortless web experience for their user. Product tours are beginning to transition to the one-page layout where all you need to do is scroll down to navigate through the content – no need to click separate links to explore different areas of the site.  Pinterest really revolutionized this model of infinite scrolling, and the trend has caught on with sites like Google Images and many media sites that offer an endless stream of stories and content.

8) Embrace Social Media Icons

Don’t forget about the ubiquitous social media badges that grace just about every website you go to these days. Strategic placement and design of these buttons can make the difference between a lackluster traffic day to your content (and brand) going instantly viral.

9) Incorporate Big Buttons

Your web audience doesn’t want to waste time scrolling through endless pages and squinting to find a call-to-action link. Use big, prominent buttons to optimize your site for conversion and help your visitors easily find what they’re searching for. Another bonus is that large buttons look great on smartphones and tablets.

10) Produce Amazing Content

At the end of the day, content is still king, and these days, it’s more important than ever. All the hard work put into your design will be a waste if it isn’t supporting extraordinary, captivating content. Producing engaging, entertaining and educational content for your audience is the key to gaining traction and launching your brand to new levels or recognition in the digital world. When you start with thought-provoking original content, a well-executed design can help kick off a viral marketing effect.

Upgrading Your Website

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WebSmart has been working closely with clients with a wide arrange of opportunities on the horizon. Watch this space for upcoming websites.

You could be a possible future client,  if you’re looking for any work done to enhance your business please contact us.

We cover the following fields:

 Website Design
 E-commerce Website
 E-learning Platform (LMS)
 Social Media
 Website Revamp
 Print Design

Contact us
401 Scarborough Beach Rd
Osborne Park WA
+61 (08) 94433375

The Secret To A Successful Website

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We believe that the secret to a successful website is in strong and lasting relationship with our clients.

Our philosophy is simple – we want to optimize your web presence in the market place, keep you up to date with the digital developments and provide you with options for streaming your current business practice.  Our Team consist of both senior business people with years of strategic development experience as well as young cutting-edge graphic designers and programmers who will keep your website up to date with all the benefits of the modern technology.

Are you looking for a new website for your business? Do you have an existing website that requires a new look?

We’ve just completed a set of new websites for some excellent clients.

Click here to view our Latest Portfolio

Looking for a quick quote? Click here

It’s not all websites here at WebSmart!

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If you are after new print materials (business cards, flyers or brochures) you can get competitive prices on top quality products with us. Whether you are after a new logo only or need everything from flyers to a new website for your business, we offer quick and professional solutions. 

For more information on design packages contact us today:
+61 (08) 94433375



WA/La Reunion Student Exchage

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Our client – The WA/La Réunion Student Exchange (Inc), established in the early 1980s, is an annual reciprocal hosting program for students of French in Western Australian schools and students of English in La Réunion. It involves a four-week stay in Australia, in late December/January, for La Réunion students. Australian students spend an equivalent amount of time in La Réunion in June/July. In both cases, students are billeted with a family.

They needed a website that would provide all the information future exchange students might need, including clear and visible external links to websites that might be useful in their adventure (travel advice, weather, government).

If you are after an user-friendly information website contact us today:
+61 (08) 94433375

What is Branding and How Important is it to Your Marketing Strategy?

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The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

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Member Logins for WRLC

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Our Long-time client Western Rock Lobster Council is a non-profit incorporated organisation representing the Commercial Western Rock Lobster Fishermen of WA.


WRLC needed a website that would allow their members to access variety of documents easily from anywhere. On their site we have created member logins that link to different parts of the implemented data base.The website was designed to ensure user-firendly experience by being initiative and to provide easy to find information and simply make Rock Lobster Fisherman of WA lives easy.

For your user-friendly website with member login option contact us today:
+61 (08) 94433375


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In web design today, there are a handful of major no-no’s that we should all work together to eradicate from the internet completely, and awareness is half the battle.

The most important thing you can do is build your site for its users, making it easy for them to find what they’re looking for; be it contact information, company news, products to buy, or any other identified objective. So in the spirit of awareness, here are the 5 biggest no-no’s in current website design:http://www.topdraw.com/blog/top-5-biggest-no-nos-in-web-design/

Singing Real Astate Agent

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Looking for help with selling or buying a property in Kallaroo or surrounding suberbs?

One of our clients – Nina Kaminski – is the best person for the job! She is ‘the singing’ real estate agent, who’s passionate about people and property. Her commitment to excellence is second to none.

To see the properties Nina has on offer at the moment or to contact her about a property you would like to sell, visit her website: http://www.ninak.com.au/

If you are a real estate agent who is after a modern looking website, that will also allow you to enter new listings easily, please contact us today:
+61 (08) 94433375

We Are Hiring!

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WebSmart Design are looking for a talented, vibrant, creative and experienced graphic and website designer to work and grow with our team in our office in Osborne Park. 
You will need to have the energy to work within a fun, dynamic and exciting environment, while also having the vision and aspiration to help make Websmart grow. 
You will work closely with existing WebSmart clients, discussing ways to further develop their web presence, as well as new clients designing and supporting their businesses/services for the web. 
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Branding and Web Design for Cable Beach Accountants

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Cable Beach is another one of our happy customers who used our branding as well as web design and development services.

Cable Beach Accountants is a Broome based accounting firm focusing on providing professional advice with quality results throughout the Kimberley and Pilbara regions.

Cable Beach Accountants can provide advice and assist you to start up a company, trust or business. They can also help you to prepare and lodge your Income Tax Returns and Business Activity Statements direct to the Australian Taxation Office to the Australian Taxation Office on a regular and timely basis.

Visit their website at: http://cablebeachaccountants.com.au/

If you would like to create a user friendly website for your business contact us today:
+61 (08) 94433375

What is CMS?

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A Content Management System (CMS) is an online platform that underlies many websites enabling the website owner or webmaster to administer the website. This can be as simple as making changes to text and images on the website or as complex as changing the layout and complete look and feel of a website. Read More

How long will it take for my website to be designed?

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During our initial meeting we will decide on the dead-line of the project taking it’s complexity into consideration. Most of our standard projects take from 4-8 weeks to be finalized. We are open to work around shorter time-frames if you need faster project delivery, obviously depending on our workload at the time. We do create a 10-mile-stones time frame for each of our web development projects that includes set dates for both delivery of specific stages of the project from our side, as well as agreed dates the client will provide the content by. As much as this helps us to run projects effectively, we are flexible with time frames if needed to.

To get find out specific time-frames of your next web design project contact us today:
+61 (08) 94433375

Cross Browser Compatibility with Responsive Website Design

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All the contents and the layout of the websites we design for our ‘RESPONSIVE WEBSITES’ respond to the screen that views it. If a user views the page with a PC or with another device, the site with a responsive design must automatically adjust to the screen whether it’s on a computer monitor or a small mobile device. The aim is to give the best display possible for any type of screen or browser.

If you want your customers to be able to reach you on any kind of device and from anywhere in the world, regardless of what browser they’re using contact us now for a free quote on your new responsive site:

+61 (08) 94433375

Top 5 Tips To Make Your Website Stand Out

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1. Make your website easy to understand
Can users figure out what you do in 15 seconds? People don’t read—they skim. Write your homepage headline and positioning statement to be read in less than 15 seconds.
Use the website tagline to summarise what your business does. Hot tip: this will also affect your site rankings in search engines.
You should also use short, logical page names. A user should be able to quickly find what they’re looking for. A common rule of thumb is to write to a twelve year old’s level of understanding. Read More

How to run a successful business blog?

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Running a Business Blog? Here are some tips that will help you be more succesfull in getting the readers more engaged and your blog visited more often:

1. Post consistently – There are no defined rules when it comes to posting frequency. Whether you post once a week or every day, the most important factor is that you blog on a consistent schedule. Read More

Getting the right tool for the job

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WordPress is the most rapidly developing web platform that Search Engines just love. Custom WordPress Sites offer many benefits, one of which being the ability to easily extend the functionality of the site with various Plugins. If you decide to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, e-shop or any other feature, it can be implemented quickly and easily without affecting any other content on the page. Thanks to that WordPress Sites are the optimal solution and preffered choice for many of our clients.

To get a free quote for your WordPress Site please contact us now:
+61 (08) 94433375

Did you know?

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Did you know that at WebSmart Design we not only get our clients onto the world wide web, but also support them in their journey?
Whether you need a website, LMS or want to boost your social media presence we support it all. Our clients can always call and ask for HELP. Whether it be social media training, adding content, doing seasonal revamps or adding special events. We cover all the support in our affordable maintenance plans and aim to build long lasting client designer relationships.

Learning Management System

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At WebSmart Design we have over 15 years experiance in Learning Management Systems.

LMSs save companies and instructors valuable time and money by enabling them to easily manage the training of large groups of learners through a web-based environment with anytime, anywhere accessibility.

Top Benefits of LMS are: Read More